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10 Things To Expect From Your Seo CopywriterBy Glenn MurrayFrom the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it’s almost impossible to keep up.
These changes have led to a growing appreciation of the value of quality web copy. This appreciation has, in turn, led to an influx of opportunistic ‘copywriters’ promoting themselves as website copywriters or copywriters. Don’t get me wrong, there are quite a few excellent copywriters out there, and you should definitely shop around. The purpose of this article isn’t to scare you; it’s to help you find the copywriter who’ll deliver honest service and excellent results.
So with that in mind, take a look at the following ten tips. These are the things you have a right to expect from anyone wearing a name badge that reads “website copywriter”, “SEO copywriter”, “internet copywriter”, or “web copywriter”… (See also 10 Things to Expect From Your Website Copywriter and How to Make the Most of Your Website Copywriter.)
1) An understanding of SEO
Obviously, your copywriter must have a solid understanding of the essentials of Search Engine Optimization. They must know that ranking is essentially the result of a website’s relevance (i.e. keywords) and importance (i.e. inbound links). There are a whole lot of other factors involved, but if your copywriter doesn’t understand these two basics, you should look elsewhere. If you’d like to ensure your copywriter knows a little more than just the basics, take a look at for CEOs, Writing Copy, Trade Secrets, Web Copy - How Much is Enough?, and How to Top Google by Writing Articles for some clues as to what you might like to ask in order to assess their knowledge.
2) Proven experience
The proof is, as they say, in the pudding. It’s not enough that your copywriter can talk the talk; they must also be able to walk the walk. Ask to see some examples of websites for which they’ve obtained some good rankings. Note that it may be very difficult to find an copywriter who has actually worked on both keywords and link generation, so if you find one who has, and they write well, snap ‘em up! They’ll have a very broad and useful working knowledge of search engines.
3) An understanding of how many keywords to use
You don’t want to fill every page up with every keyword you’re targeting. This simply dilutes your site’s relevance and reduces readability. Ask your copywriter how many keywords they would recommend targeting on each page. Hopefully they’ll suggest no more than 3, preferably 2. By targeting 2 keyword phrases per page, you can use them a lot without impacting readability.
4) Clear agreement on who will provide keywords
Someone needs to perform a keyword analysis in order to figure out what words you should be trying to rank highly for. Your copywriter should be able to do this for you, but it’s quite often more cost-effective if someone a little closer to the business does it. Either way, make sure your agreement with your copywriter makes it very clear who is performing this task. Don’t assume the copywriter is going to do it, because they may assume you’re going to do it, and then you’ll blow your budget.
5) Keywords or keyword phrases
Expect your copywriter to offer some advice regarding how specific you should be with your keywords. In most industries, the competition for keywords is so fierce that you’ll be forced to target very specific keywords in order to rank – at least at the outset. For instance, if you’re in IT, you probably wouldn’t start out by targeting the keyword “IT”. The competition is immense (at the time of writing, there were approx 3,240,000,000 results for this search in Google.com) and the IT giants already dominate the search engines for this keyword. Instead, try using a more specific keyword phrase like “IT infrastructure consulting new york” (at the time of writing, there were only around 4,000,000 results for this search in Google.com). The other benefit to targeting more specific keyword phrases is that you’ll generate more relevant
leads.
6) Agree on word count per page
Always make sure your copywriter gives you an indication of the number of words they expect to write per web page. While it’s necessary to have a decent body of words on most of your web pages, you certainly shouldn’t have too many. What “too many” is all depends on your industry, the objective of the page, and the needs of your audience. It’s always a delicate balance, but it’s certainly possible to rank highly with only 100-200 words per page. So don’t be fooled into paying for copy you don’t need!
7) Density targets & measure
SEO of a web page is NOT guess-work. A good copywriter will talk about density measures. This is a measure of the number of time the keyword phrase appears on the page. It’s expressed as a percentage of the total word count of the page. So if your page has 200 words, and your keyword phrase appears 10 times, its density is 5%. As a rule of thumb, your copywriter should be aiming for a density of approximately 5% for your primary keyword phrase and 3-5% for your secondary keyword phrase. If your density measures are much higher than this, readability will be reduced, and you’ll risk being perceived as spam by the search engines. Make sure your copywriter understands keyword density, is prepared to state the target density for each keyword phrase, and is also happy to be measured by that standard (should you decide to measure).
8) Where to place keywords
The question of keyword placement has been the subject of much debate amongst copywriters. While it is still unclear how much impact placement has, there is a general consensus that it has SOME impact. Be sure that your copywriter is aware of this impact. Popular opinion has it that keywords are more effective if they appear in headings, bolded text, links, and generally toward the beginning of the page.
9) Some comment on structure & links
Websites are generally better indexed by search engines if their spiders can traverse the entire site using text links. This means your copywriter should be linking each page to every other page using text links. If your site is complex, this may be impractical, so your copywriter will need to create a hierarchical structure for your site. First, they should break your subject material down into categories. Then for each category, they should write a summary page. These summary pages should be accessible from higher level pages via text links. They should also be accessible from each other. Each summary page should link – using text links – to a number of pages discussing the finer details of the category. And each detail page in a particular category should link to every other detail page in that category (once again, using text links). This way the spiders are able to travel from the top of your hierarchy to the bottom, and from left to right across any level.
10) Don’t believe grand promises
SEO copywriters can play a significant role in increasing your search engine ranking. But they can’t do it overnight. By optimizing your site for your target keyword phrases, an copywriter is simply declaring the relevance of your site. If you engage an copywriter to write helpful articles containing a byline with a link back to your site, you can then submit these articles for publication on the Internet, and this will steadily increase your ranking. But if an copywriter tells you they can dramatically increase your ranking in a matter of hours or days, be wary. NOTE: Your copywriter should be able to submit your articles to various submit sites on the Internet. These sites are closely watched by hundreds of thousands of publishers of e-newsletters and article pages from all around the world. High quality articles are quickly snapped up and published prolifically. And each time your article is published, you’ve got another link back to your site, thus increasing the importance of your site (to the search engines). If you’d like to submit your own articles, your copywriter should be able to sell you a list of 50 or more submit sites for as little as USD$99.
Conclusion
An copywriter is a valuable addition to your marketing function. But you need to make sure you choose wisely. When you know what questions to ask, the battle is half won.* Glenn Murray is a website copywriter, SEO copywriter, and article submission and article PR specialist. He is a director of article PR company Article PR and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com/ or http://www.articlepr.com/ for further details, more FREE articles, or to download his FREE SEO e-book.
We strive to provide only quality articles, so if there is a specific topic related to seo that you would like us to cover, please contact us at any time.
And again, thank you to those contributing daily to our search engine website.
10 Things To Expect From Your Seo CopywriterBy Glenn MurrayFrom the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it’s almost impossible to keep up.
These changes have led to a growing appreciation of the value of quality web copy. This appreciation has, in turn, led to an influx of opportunistic ‘copywriters’ promoting themselves as website copywriters or copywriters. Don’t get me wrong, there are quite a few excellent copywriters out there, and you should definitely shop around. The purpose of this article isn’t to scare you; it’s to help you find the copywriter who’ll deliver honest service and excellent results.
So with that in mind, take a look at the following ten tips. These are the things you have a right to expect from anyone wearing a name badge that reads “website copywriter”, “SEO copywriter”, “internet copywriter”, or “web copywriter”… (See also 10 Things to Expect From Your Website Copywriter and How to Make the Most of Your Website Copywriter.)
1) An understanding of SEO
Obviously, your copywriter must have a solid understanding of the essentials of Search Engine Optimization. They must know that ranking is essentially the result of a website’s relevance (i.e. keywords) and importance (i.e. inbound links). There are a whole lot of other factors involved, but if your copywriter doesn’t understand these two basics, you should look elsewhere. If you’d like to ensure your copywriter knows a little more than just the basics, take a look at for CEOs, Writing Copy, Trade Secrets, Web Copy - How Much is Enough?, and How to Top Google by Writing Articles for some clues as to what you might like to ask in order to assess their knowledge.
2) Proven experience
The proof is, as they say, in the pudding. It’s not enough that your copywriter can talk the talk; they must also be able to walk the walk. Ask to see some examples of websites for which they’ve obtained some good rankings. Note that it may be very difficult to find an copywriter who has actually worked on both keywords and link generation, so if you find one who has, and they write well, snap ‘em up! They’ll have a very broad and useful working knowledge of search engines.
3) An understanding of how many keywords to use
You don’t want to fill every page up with every keyword you’re targeting. This simply dilutes your site’s relevance and reduces readability. Ask your copywriter how many keywords they would recommend targeting on each page. Hopefully they’ll suggest no more than 3, preferably 2. By targeting 2 keyword phrases per page, you can use them a lot without impacting readability.
4) Clear agreement on who will provide keywords
Someone needs to perform a keyword analysis in order to figure out what words you should be trying to rank highly for. Your copywriter should be able to do this for you, but it’s quite often more cost-effective if someone a little closer to the business does it. Either way, make sure your agreement with your copywriter makes it very clear who is performing this task. Don’t assume the copywriter is going to do it, because they may assume you’re going to do it, and then you’ll blow your budget.
5) Keywords or keyword phrases
Expect your copywriter to offer some advice regarding how specific you should be with your keywords. In most industries, the competition for keywords is so fierce that you’ll be forced to target very specific keywords in order to rank – at least at the outset. For instance, if you’re in IT, you probably wouldn’t start out by targeting the keyword “IT”. The competition is immense (at the time of writing, there were approx 3,240,000,000 results for this search in Google.com) and the IT giants already dominate the search engines for this keyword. Instead, try using a more specific keyword phrase like “IT infrastructure consulting new york” (at the time of writing, there were only around 4,000,000 results for this search in Google.com). The other benefit to targeting more specific keyword phrases is that you’ll generate more relevant
leads.
6) Agree on word count per page
Always make sure your copywriter gives you an indication of the number of words they expect to write per web page. While it’s necessary to have a decent body of words on most of your web pages, you certainly shouldn’t have too many. What “too many” is all depends on your industry, the objective of the page, and the needs of your audience. It’s always a delicate balance, but it’s certainly possible to rank highly with only 100-200 words per page. So don’t be fooled into paying for copy you don’t need!
7) Density targets & measure
SEO of a web page is NOT guess-work. A good copywriter will talk about density measures. This is a measure of the number of time the keyword phrase appears on the page. It’s expressed as a percentage of the total word count of the page. So if your page has 200 words, and your keyword phrase appears 10 times, its density is 5%. As a rule of thumb, your copywriter should be aiming for a density of approximately 5% for your primary keyword phrase and 3-5% for your secondary keyword phrase. If your density measures are much higher than this, readability will be reduced, and you’ll risk being perceived as spam by the search engines. Make sure your copywriter understands keyword density, is prepared to state the target density for each keyword phrase, and is also happy to be measured by that standard (should you decide to measure).
8) Where to place keywords
The question of keyword placement has been the subject of much debate amongst copywriters. While it is still unclear how much impact placement has, there is a general consensus that it has SOME impact. Be sure that your copywriter is aware of this impact. Popular opinion has it that keywords are more effective if they appear in headings, bolded text, links, and generally toward the beginning of the page.
9) Some comment on structure & links
Websites are generally better indexed by search engines if their spiders can traverse the entire site using text links. This means your copywriter should be linking each page to every other page using text links. If your site is complex, this may be impractical, so your copywriter will need to create a hierarchical structure for your site. First, they should break your subject material down into categories. Then for each category, they should write a summary page. These summary pages should be accessible from higher level pages via text links. They should also be accessible from each other. Each summary page should link – using text links – to a number of pages discussing the finer details of the category. And each detail page in a particular category should link to every other detail page in that category (once again, using text links). This way the spiders are able to travel from the top of your hierarchy to the bottom, and from left to right across any level.
10) Don’t believe grand promises
SEO copywriters can play a significant role in increasing your search engine ranking. But they can’t do it overnight. By optimizing your site for your target keyword phrases, an copywriter is simply declaring the relevance of your site. If you engage an copywriter to write helpful articles containing a byline with a link back to your site, you can then submit these articles for publication on the Internet, and this will steadily increase your ranking. But if an copywriter tells you they can dramatically increase your ranking in a matter of hours or days, be wary. NOTE: Your copywriter should be able to submit your articles to various submit sites on the Internet. These sites are closely watched by hundreds of thousands of publishers of e-newsletters and article pages from all around the world. High quality articles are quickly snapped up and published prolifically. And each time your article is published, you’ve got another link back to your site, thus increasing the importance of your site (to the search engines). If you’d like to submit your own articles, your copywriter should be able to sell you a list of 50 or more submit sites for as little as USD$99.
Conclusion
An copywriter is a valuable addition to your marketing function. But you need to make sure you choose wisely. When you know what questions to ask, the battle is half won.* Glenn Murray is a website copywriter, SEO copywriter, and article submission and article PR specialist. He is a director of article PR company Article PR and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com/ or http://www.articlepr.com/ for further details, more FREE articles, or to download his FREE SEO e-book.
We strive to provide only quality articles, so if there is a specific topic related to seo that you would like us to cover, please contact us at any time.
And again, thank you to those contributing daily to our search engine website.
Why Use Professional Seo Services When I Can Do It Myself?By Sachin AiranAs with most things on the Internet, there is a wide discrepancy between what constitutes true professional services and what is provided by someone who claims to know the basics of work. While most services can be handled on your own the appropriate technical and subject background, the world of professional services changes daily as the Internet continues to emerge and society becomes more dependent on it. Thus, even though you may think you understand the basics, sometimes the basics are just not enough which is why you may want to seriously look into professional services for your website.
The simple truth of the matter is that standards are easy enough to comprehend. The basic job description of an worker that all professional services provide is to help redesign and provide relevant content so that a website receives a high ranking in search engine results. Obviously, the higher ranking that a website receives in a search query the more traffic it will attract which can coincide with the amount of profits that a webmaster is either to make selling adspace or an actual product. So, why shouldn't you attempt to perform your own work?
For starters, work takes
time. There is no shortcut to tactics that will work in the long term and as search engines get smarter many old sneaky tactics (known as black hat tactics) now actually hurt your website ranking more then they improve it. Thus, before you commence on any work you have to conduct extensive research to see what is acceptable and what is not. This is not a one time job, as you have to stay tuned into the world in order to keep your ranking once you achieve it.
Do you have time for this and managing every other aspect of your website? For most people, the answer is a clear cut NO, which is why finding professional services at an affordable cost can seem like a godsend. The truth is that while you may be able to do some of your own work, you will never be able to match the quality or results that professional services can provide.
Also, keep in mind that time is money, so while you are wasting your time with SEO, you could be earning an increased profit from the work that professional services can offer in a flash. Thus, even if you are stubborn you may want to take a second look at some services if you are interested in making the most cash off your online venture as possible!SKG Technologies provides SEO Services & Search Marketing Services at very Low Rates for small and medium business in USA, UK, Canada, Australia and Singapore. SKG Technologies also provides data entry service, payroll preparation services, customer support services, technical support services to its clients all over the world.
We strive to provide only quality articles, so if there is a specific topic related to seo that you would like us to cover, please contact us at any time.
And again, thank you to those contributing daily to our search engines website.
Additional Related Resources © 2006 Seo. All rights reserved. seo
The simple truth of the matter is that standards are easy enough to comprehend. The basic job description of an worker that all professional services provide is to help redesign and provide relevant content so that a website receives a high ranking in search engine results. Obviously, the higher ranking that a website receives in a search query the more traffic it will attract which can coincide with the amount of profits that a webmaster is either to make selling adspace or an actual product. So, why shouldn't you attempt to perform your own work?
For starters, work takes
time. There is no shortcut to tactics that will work in the long term and as search engines get smarter many old sneaky tactics (known as black hat tactics) now actually hurt your website ranking more then they improve it. Thus, before you commence on any work you have to conduct extensive research to see what is acceptable and what is not. This is not a one time job, as you have to stay tuned into the world in order to keep your ranking once you achieve it.
Do you have time for this and managing every other aspect of your website? For most people, the answer is a clear cut NO, which is why finding professional services at an affordable cost can seem like a godsend. The truth is that while you may be able to do some of your own work, you will never be able to match the quality or results that professional services can provide.
Also, keep in mind that time is money, so while you are wasting your time with SEO, you could be earning an increased profit from the work that professional services can offer in a flash. Thus, even if you are stubborn you may want to take a second look at some services if you are interested in making the most cash off your online venture as possible!SKG Technologies provides SEO Services & Search Marketing Services at very Low Rates for small and medium business in USA, UK, Canada, Australia and Singapore. SKG Technologies also provides data entry service, payroll preparation services, customer support services, technical support services to its clients all over the world.
We strive to provide only quality articles, so if there is a specific topic related to seo that you would like us to cover, please contact us at any time.
And again, thank you to those contributing daily to our search engines website.
Additional Related Resources © 2006 Seo. All rights reserved. seo
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